Digital Advertising
Reach your supporters or target audience with acquisition, mobilization, and persuasion ads using data-driven strategy.
Digital-First Creative
Ad Operations
Reporting & Analysis
Direct-To-Donate
Media Planning & Buying
Case Studies
We Choose Us Action (501c4 IE Campaign)
“We came to Nordeast Digital needing a quick turnaround in the middle of election season. They helped us expand and improve our plan, executing everything quickly and effectively. We hit all of our targets and then some, running a campaign that exceeded our expectations, especially given the accelerated timeline.”
- Lilly Sasse, Campaign Director at We Choose Us
We ran a total of six different video spots across five platforms, delivering 5.6 million impressions statewide leading up to the general election.
Our ads ran on Facebook, Instagram, Hulu, YouTube, and on OTT/CTV platforms. In addition, we bought inventory on Bally Sports North streaming to run during Timberwolves and Wild games, driving over 757,000 impressions, which was above initial estimates.
We also directly targeted non-english speaking voters. Using translated closed captioning in Spanish, Hmong, and Somali and custom audiences to reach these audiences online, our non-English ads generated an additional 2,900 link clicks and above average engagement metrics on Facebook & Instagram.
The Results:
Campaign Overview:
In 2022, Nordeast ran a $200k+ independent expenditure digital advertising campaign to re-elect Democrat Steve Simon as Minnesota Secretary of State.
Andre Dickens For Atlanta Mayor
“"Andrew, Beth, and the Nordeast Digital team were a pleasure to work with. They raised Andre Dickens for Atlanta Mayor a boatload of money and helped us craft our brand identity across digital channels including email, sms, and social media. I have no doubt their digital ads were a key factor that helped propel our campaign into the runoff by less than a 1% margin. I have gone on to refer Nordeast Digital to several other consultants in the political space and would highly recommend partnering with them for any size campaign.”
- Candice Franklin, CEO The Coleman Franklin Group
We delivered over 7MM impressions on a spend of $142k, and drove 35,000 clicks to the candidate’s website. Viewers completed almost 1MM video views across platforms.
We were able to reach our target audience of Atlanta voters with a frequency of over 10 times on cross-platform digital ads shown on Facebook, Google Search, Instagram, Youtube, and premium streaming platforms like Hulu and Youtube TV.
The Results:
Campaign Overview:
Nordeast Digital ran a digital-first paid media campaign for Andre Dickens, building platform-specific creative from start to finish.