A strategic, content-focused approach to scale fundraising and engagement via sms, email, social media, and paid ads.
Online Fundraising
Email Fundraising
SMS Fundraising
Social Media
Organic & Paid List Growth
Case Studies
Lucy McBath GA-07
Campaign Overview:
Nordeast has partnered with McBath ever since her groundbreaking red-to-blue victory in 2018, and seen the work through to defend Lucy’s seat in Congress with victory in her member-on-member primary after redistricting in 2022.
During the 2021-2022 cycle, Nordeast raised over $1 million for Rep. Lucy McBath through Email and SMS fundraising alone.
With a laser-focus on ROI, Nordeast grew Lucy’s list using innovative acquisition strategies, which drove high returns even during the “off year” - usually a down time for federal campaigns with two year cycles.
The Results:
"Nordeast Digital has consistently pushed the envelope with their execution of our digital program - particularly our online fundraising program - with their work for Lucy since 2018. They have been invaluable partners to our team as consultants, providing subject matter expertise as well as valuable insights over multiple election cycles as they’ve worked for us to raise money on email & sms, run our social media accounts at points, run our digital ads, and refreshed our campaign website. I would highly recommend partnering together with Nordeast Digital if you work in the Democratic political or advocacy space."
– Jake Orvis, Campaign Manager - Lucy McBath for Congress
Andre Dickens For Atlanta Mayor
Campaign Overview:
Andre Dickens’ 2021 election as the 61st Mayor of Atlanta shocked the pollsters and pundits when he was able to edge out former Mayor Kasim Reed to make a runoff, then handily beat his opponent - City Council President and 20-year incumbent Felicia Moore.
Starting with a small list, Nordeast aggressively pursued list growth strategies, leading to $800,000 raised online between June 2021 and the December 1, 2021 runoff election. A critical $230,000 of that total was raised in the 28 days between the general election and the runoff election from our email and SMS programs.
In total, the Nordeast team helped Dickens’ campaign convert 3,570 digital donors on email and SMS, setting a record for an Atlanta mayoral.
